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KB : Major Search Engines |
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We support
the top 10 major search engines, which combined account for over 85%
of all web searches performed on the Internet. Together they penetrate
over 150% of total audience reach. The percentage exceeds 100% because
users will spawn searches on more than one search engine.
We only target those engines that will contribute meaningful
visibility, exposure and referred website traffic. Google, Yahoo, AOL
and MSN head the list and will generally make a greater impact than
the others combined depending upon the nature of your website business
and purchasing personality of your target audience.
There are many so-called “optimization and submissions experts” that
promote submission to thousands of search engines. Don’t waste your
money, they provide miniscule value, if any.
Please have a look on the brief details of each engines.
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 www.google.com
Google is a top choice for web searchers. It offers the
largest collection of web pages of any crawler-based
search engine. Google makes heavy use of link analysis
as a primary way to rank these pages. This can be
especially helpful in finding good sites in response to
general searches such as "cars" and "travel," because
users across the web have in essence voted for good
sites by linking to them. The system works so well that
Google has gained wide-spread praise for its high
relevancy. Google provides web page search results to a
variety of partners, including Yahoo and Netscape
Search. Google also provides the ability to search for
images, through Usenet discussions and its own version
of the Open Directory.
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www.yahoo.com
Yahoo is the
web's most popular search service and has a
well-deserved reputation for helping people find
information easily. The secret to Yahoo's success is
human beings. It is the largest human-compiled guide to
the web, employing about 150 editors in an effort to
categorize the web. Yahoo has well over 1 million sites
listed. Yahoo also supplements its results with those
from Google. If a search fails to find a match within
Yahoo's own listings, then matches from Google are
displayed. Google matches also appear after all Yahoo
matches have first been shown. Yahoo is the oldest major
web site directory, having launched in late 1994.
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www.msn.com
Microsoft's
MSN Search service is a Look Smart-powered directory of
web sites, with secondary results that come from
Inktomi. Direct Hit data is also made available.
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 www.alltheweb.com
AllTheWeb.com (also known as FAST Search) consistently
has one of the largest indexes of the web. FAST also
offers large multimedia and mobile/wireless web indexes,
available from its site. The site, also known as
AllTheWeb.com, is a showcase for FAST's search
technologies. FAST's results are provided to numerous
portals, including those run by Terra Lycos. FAST Search
launched in May 1999.
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 www.altavista.com
AltaVista is one of the oldest crawler-based search
engines on the web. It has a large index of web pages
and a wide range of power searching commands. It also
offers news search, shopping search and multimedia
search. AltaVista opened in December 1995. It was owned
by Digital, then run by Compaq (which purchased Digital
in 1998), then spun off into a separate company, which
is now controlled by CMGI.
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www.looksmart.com
LookSmart is a human-compiled directory of web sites. In
addition to being a stand-alone service, LookSmart
provides directory results to MSN Search, Excite and
many other partners. Inktomi provides LookSmart with
search results when a search fails to find a match from
among LookSmart's reviews.
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www.excite.com
Excite is a medium/large scale search engine and portal
that is increasing its popularity.Excite is a very
popular search engine, offering a large index (Over 50
million websites) which includes several free features
such as news, stocks, horoscopes, sports, weather among
other free services. Excite opened in 1995 and acquired
Webcrawler in 1996. Recently, Excite and @Home network
merged to form the Excite@Home network.
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www.lycos.com
LookSmart is a human-compiled directory of web sites. In
addition to being a stand-alone service, LookSmart
provides directory results to MSN Search, Excite and
many other partners. Inktomi provides LookSmart with
search results when a search fails to find a match from
among LookSmart's reviews.
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 www.hotbot.com
In most cases, HotBot's first page of results comes from
the Direct Hit service, and then secondary results come
from the Inktomi search engine, which is also used by
other services. It gets its directory information from
the Open Directory project . HotBot launched in May 1996
as Wired Digital's entry into the search engine market.
Lycos purchased Wired Digital in October 1998 and
continues to run HotBot as a separate search service.
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www.teoma.com
Teoma is one of the latest entrant in the search engine
scene, and also one of the few to make it to the top 10
list within months of it’s launch. AskJeeves in March
2002 bought over Teoma and replaced it with Directhit as
the main data backend of its network.
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