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SEARCH ENGINE OPTIMIZATION

What is it ?

"Search engine optimization" refers to the act / process of altering your site so that it may rank well for particular terms.

Search engine optimization (SEO), also known as search engine positioning (SEP) and search engine marketing (SEM) is a process of making a website content more search engine friendly for higher search engine ranking across strategically defined set of keywords and phrases that apply to products or services.

Search engine optimization can be difficult and confusing many times. Actually, it should be called "web site optimization" instead of search engine optimization as web sites are  optimized not the search engine to achieve a better search engine ranking.

Just as you trust the reputation and growth of your business to advertising agencies/ PR firms, Search Engine Optimization (SEO) Consultant take the same chair of in the area of search engine marketing / search engine optimization / search engine ranking.

Why You Need It ?

The potential for companies marketing their products, services or information online is enormous. The Web is growing at an exponential rate. There are currently in excess of 5 billion Web documents, increasing at a rate of roughly 7 million per day. Every day, Web users utilize the major search properties to launch over 400 million queries for products, services and information solutions. So unless you’re doing something to make your Web appear more visible than the millions of others competing for attention, that site is no more prominent than a single star lost among a vast universe of content.

It has been found that search engines beat all other media in driving visitors to Web sites, with 77 percent of Internet users employing search engines to find Web sites. Furthermore, 78 percent of users will abandon their query if the first three (3) pages of results do not yield an answer to their question. Even more amazing, fully 33 percent of users believe companies found in top search results are a major brand in their specific product/service category -- indicating that top rankings transmit brand equity. So your Web site must be found prominently within the search results of all the major search properties in order to capitalize on the behaviors of people searching for product or service solutions online.

How to Justify ?

Search engine optimization is easy to justify. More people discover websites from engine referral than all other promotion sources combined. Leads are highly qualified since uniquely performed search phrases predefine user intent. Studies prove that search engine marketing substantially increases revenue. Best of all, the ROI is unmatched by any other marketing strategy. Powerful results makes SEO a very attractive investment by any company.

Process Involved

Optimizing your site for higher placement on search engines can be like chasing windmills. Hours can be spent making adjustments with no immediate feedback or sense of progress. At Reliable Ranking, we created a six step process to analyze your site and make the necessary adjustments to improve search engine optimization

1. INITIAL CONSULTATION AND ANALYSIS
   Our first step is to discuss your sites purpose and intended audience. We will look over your existing site by hand and also use automated scripts to analyze keyword frequency and placement, as well as link structure and external site relationships.
    
2. PERFORMANCE TESTING
   After consultation we perform tests on over 10 search engines to examine your current placement to reveal weaknesses and opportunities. We can also tell if their are inherent problems with your site or server that might deter search engines from reviewing and adding your site to their index.
    
3. COMPETITIVE ANALYSIS
   If your goal is to increase traffic to your site by improving your site's search engine placement, then it's crucial to examine your competition; after all, those are the sites that you will need to beat in order to gain higher relevancy on the search engine results list.
    
4. DETERMINING CONTENT CHANGES AND DEPLOYMENT
   Perhaps the single most important step in increasing traffic to your site is to make the content on your site a desirable and relevant destination, both for the search engine spider and for your customers. We'll make recommendations based on your business and customer base. At the same time, we will work with you to determine the precise set of keywords and their placement that will lead to better search engine performance. We believe that it is the correct placement and usage of optimal keywords that make the difference in a site's performance.
    
5. SEARCH ENGINE REGISTRATION
   Often looked to as the answer to search engine placement problems are those services that promise rapid results for registering your site with multiple engines for a low fixed fee. This is the last and easily the least important step in improving your site's performance with search engines. In many cases with the right site placement and usage of content you will notice a dramatic improvement without registration at all. Still, we do see a benefit in registering your site because it can often encourage search engines to spider your site more often to find content changes, allowing you to continually adjust and improve the correct usage of relevant content. We will take care of this step for you.
    
6. REVIEW - REPEATING STEP NUMBER TWO!
   As mentioned earlier, search engine optimization is not an overnight process. Depending on your site's current performance, search engine ranking changes can take anywhere from a week to several months. We are dedicated to improving your site's placement and will work with you to make additional suggestions and changes to your content and structure.

What we offer ?

We offer Search Engine Ranking services and Search Engine Submission services using the innovative & methodological search engine optimization process.

• Search Engine Ranking

• Search Engine Submission